It’s a bit wild to look back and realize that a decade ago, Facebook Ads were already a cornerstone of digital marketing yet they operated on a completely different set of rules. Back then, running Facebook Ads in tight geographic zones meant higher click costs, but…

Key insights and lessons learned from sending over 18 million emails, including deliverability, engagement, and strategy. Over the years, I’ve sent more than 18 million emails. That’s a lot of campaigns, data, and lessons about what works (and what doesn’t) in digital…