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At VI Business Brokers, our mission goes beyond helping clients buy and sell businesses. We are building a long-term vision focused on investing in, operating, and growing a portfolio of strong local businesses on Vancouver Island. Introducing the VI Business Buying…
What Does “Zero-Click Search” Mean Imagine you type a question into a search engine and get the answer right there on the search page. No need to click. That’s a “zero-click search.” It means a user’s query is answered without ever visiting a website. Instead of being…
For years, I invested heavily in traditional digital advertising. Google Ads, Facebook campaigns, Instagram promotions, and more. These platforms can produce results, but over time I began to notice diminishing returns and rising costs. It felt like I was constantly…
It’s a bit wild to look back and realize that nearly 10 years ago, Facebook Ads were already a major part of growing an online business yet they were nothing like what we use today. Back then, I was running Facebook Ads in very small geographic areas. This made…
Over the years, I’ve sent over 18 million emails. That’s a lot of data, insights, and lessons about what works (and what doesn’t) in digital marketing. While some principles from a decade ago still apply, the landscape has changed dramatically. Today, getting someone…
Where Entrepreneurs, Buyers, and Sellers Connect Whether you’re preparing to buy a business, planning your exit strategy, or simply looking to grow your entrepreneurial network on Vancouver Island, strong connections are one of your greatest assets. At VI…