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Buying an existing website is one of the fastest ways to start earning online but success depends on picking the right platform and doing proper due diligence. If you’re new to acquisitions, it’s worth reviewing a step-by-step guide to buying a business. Below are…
Selling a business in Canada is one of the most important financial events an owner will ever undertake. Two common structures are a share sale (buyer purchases the company’s shares) and an asset sale (buyer picks specific assets and leaves liabilities behind). Which…
A clear guide to business valuation methods, key financial metrics, and factors that affect what a business is worth. Whether you’re planning to sell your business, bring in investors, or prepare for retirement, knowing the true value of your company is essential….
An honest look at why influencers are becoming a key part of modern marketing and how they drive measurable results. For years, I invested heavily in traditional digital advertising. Google Ads, Facebook campaigns, Instagram promotions, and more. These platforms can…
It’s a bit wild to look back and realize that a decade ago, Facebook Ads were already a cornerstone of digital marketing yet they operated on a completely different set of rules. Back then, running Facebook Ads in tight geographic zones meant higher click costs, but…
Key insights and lessons learned from sending over 18 million emails, including deliverability, engagement, and strategy. Over the years, I’ve sent more than 18 million emails. That’s a lot of campaigns, data, and lessons about what works (and what doesn’t) in digital…
Vancouver Island might be small, but it’s packed with key players. From brokers to commercial bankers, and everyone in between, knowing who to talk to is half the battle. That’s where targeted buyer outreach comes in. Why We Don’t Just Cast a Wide Net Sure, you could…