An honest look at why influencers are becoming a key part of modern marketing and how they drive measurable results. For years, I invested heavily in traditional digital advertising. Google Ads, Facebook campaigns, Instagram promotions, and more. These platforms can…

It’s a bit wild to look back and realize that nearly 10 years ago, Facebook Ads were already a major part of growing an online business yet they were nothing like what we use today. Back then, I was running Facebook Ads in very small geographic areas. This made…

Key insights and lessons learned from sending over 18 million emails, including deliverability, engagement, and strategy. Over the years, I’ve sent more than 18 million emails. That’s a lot of campaigns, data, and lessons about what works (and what doesn’t) in digital…